Sunday, July 10, 2011

Confused by Social Media?

You aren't alone!  Although the largest growing segment of social media users is in the 35 to 44 year old range, a large number of business owners are in the dark when it comes to social media.  There is a lot out there and choosing which platform is best for you can make or break your social media program.  An experienced social media specialist can help you develop a Social Media Marketing Plan (SMP) that fits your business.


You may even be asking yourself, "Why do I need to get my business involved in social media?"  Well the answer is simple. Social media platforms like Facebook have transformed the customer service experience.  Customers go to company Facebook pages to get help with products, find information, receive support and gain access to exclusive deals and offers.  If you don't have a company Facebook page, a group of clients may start one for you and in that case you have no control over your brand messaging.  Such is the case with Verizon Wireless where an outspoken client 'squats' on the Facebook page answering questions and interacting with clients giving the impression he represents the brand when he does not.  You've worked hard to establish your brand, why hand it over to someone who may or may not have your best interest in mind?


The statistics for the growth of social media and Facebook in particular are staggering!  Take a look at this video that puts it all into perspective for you:


Do you really think you can afford to be in the dark about social media?  Let me help you develop a comprehensive SMP to get you started in social media.  I will take the time to understand your business, your clients and help you create a program to get you started.

You can contact me on Facebook at www.facebook.com/socialbuttereflyconsulting or e-mail me at rlegamaro at gmail.com

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